Over the past ten years no marketing sector has grown quite like online marketing has. Getting started, should that be your wish, is incredibly easy. There are a ton of experts for you to emulate and learn under. Some of the best nuggets are out there for free as well, you just have to know where to find them. To get you started, here are some tricks and tips that everyone should know.
When writing, always be honest. Your sales aren’t going to come from one off visitors, it will be from those you build trust with. Everything that you write and sell should be of the highest quality. Don’t overdo it with advertisements, that is a huge turnoff. Your readers are smarter than you could ever imagine. Don’t think that you’ll pull one over on them. If you stay honest, recommend good products, and tastefully place ads though, then the sky should be the limit for you.
Another important thing to realize is that your website is never finished. When you realize this you will be much more willing and able to make the changes that will keep you profitable. No one has the perfect webpage, and you won’t be the first. Every little improvement counts, so never stop getting better.
Everyone should have a blog or online journal. It may seem like a waste of time, but every major player in this field knows that a well maintained blog is an absolute cash cow. Again, be up front with your readers and offer only content that is going to solve their problems and make their lives better. It is the one and only recipe for success. Blogs are a great way to put a “face” on your business, and it allows you to warm up your customers before you ever try selling to them.
It is important to network with similar people within your niche. Sharing posts, linking back to sites, and guest blogging on relevant authority blogs are all ways to play off potential friends and competition. A link back to them is essentially an endorsement, and you can expect your own as well in most cases (assuming you don’t come off as a spammer).
Another important thing for you to focus on is analytics. Every website owner worth their salt knows exactly what happens on their site at a given moment. More traffic on your site for more time equals more money, after all. You can only figure out what works if you experiment and track with your traffic. Without a traffic scanning mechanism you are walking through a mine shaft without a flashlight.
You absolutely must use an email list when marketing online. Don’t talk at your readers though, talk with them! Solicit a response whenever possible. Get them to ask you questions. Ask them a question. Offer to become friends on Facebook. the possibilities are literally endless. This method is perfect for creating return visitors, and is the basic building block to your brand as a trustworthy person. Prove you aren’t just a faceless entity.
It may seem counter-intuitive, but a resource page is going to be your best friend. Rather than draw visitors away, it will make you into more of an authority. A well-written resource page shows that you are willing and able to do the research needed to help the users within your niche. Adding resources from competitors and neutral sites (like Wikipedia does) will be a huge boon to you.
You don’t have to go at this alone. If you can find similar small businesses to partner with, then by all means partner up! Your direct competitors may not be your best bet, as you’re all playing for the same prize. A tangential business owner who’s readers would be interested in your site (and your readers with their site) is the exact type of win-win scenario you should try to create.
Reading pieces like this is great, but the most important tip of the day is that you need to act on the advice you take in. This may all seem like great advice, but the only way to know for sure is to test it out. Don’t be afraid to take risks, that’s just the nature of this business. You won’t see overnight success. But if you are consistent, honest, and hardworking then success WILL come.