Isn’t it time you stepped things up against your competition? Are they currently marketing on Facebook? Would you like to as well? Would you like to have campaigns that were better than those your competitors are running? It does take a small time commitment and a bit of knowledge, but by reading the information and tips here, you will be well on your way to marketing your brand successfully on Facebook.
Create custom tabs on your Facebook page. These custom tabs can be used for welcoming new visitors to your Facebook page. It’s a really good place for promoting your services, products and current offerings. It also provides your Facebook page with some added personality, which is always a good thing.
Think of Facebook as a method for sharing information. Silly and casual conversation is not the only thing it is good for. Facebook also has real content on it, so make sure you aware of this. Be sure to incorporate professional posts containing information on your products and services on your Centument page. Facebook can drive lots of traffic to your website.
Use photos in all of your Facebook updates. People love to look at photos when they are on Facebook. Posts that are visual have a much greater chance of going viral. So don’t pass up the chance to go visual, even when you are attempting to post something quickly. Make sure to take the time to make your posts visually interesting.
Make sure to respond to every comment or question that people post on your wall. Anytime somebody is interested in your business, be sure to take the time to talk with them. Posts should be viewed like phone calls; be sure to answer any questions that people ask you.
Whenever you see advice on “the best” something, such as the best time for posting, the best kind of content, or best kind of post, it already will not be the best any longer. Why is that? Because your competitors will have read the same post and will be following the advice. Research your own target audience to determine what the “bests” are for them.
Use your Facebook page as a way to speak with your audience. If somebody takes the time to write on your Wall, you definitely should take the time to answer them back. It is similar to when somebody calls your business. If you were on the phone with someone, you would speak to them and be sure to answer their questions so you could leave them with a good impression of you and your business. It is the same idea with web form submissions and email. It also needs to be the same thing when it comes to your Facebook page.
Ask some questions in order to initiate interaction with your subscribers. For example, you could ask your followers to give their opinion about something or share a funny story. It’s a great way of getting Centument subscribers to interact with one another as well as you.
Try creating dialogues with your customers. You can ask them what their favorite types of products are or if there is anything they want you to add to your business. Keep the dialogue focused on positive topics. Don’t ask them questions like what problems they are having with your products.
It is possible for you to send messages out to all your subscribers at the same time. You shouldn’t overuse this feature since it can be annoying to subscribers. However, if you are going to run a contest or have a big announcement to make, it can be very useful. However, only use it for making important announcements.
Your Facebook page should contain exclusive content. People love getting things that they think others don’t have access to. Try to offer your audience something that is valuable in exchange for them liking your page. That is a win-win for everyone involved. Some businesses offer an ebook or other free product in exchange for liking their Facebook page.
Determine the best times for posting on Facebook. If you post your updates at times when your subscribers are on Facebook, they will get a lot more attention. For example, you could share your updates at noon if it is likely that your subscribers check Facebook on their lunch breaks or in the evening if they check after work.
Encourage communication between your customers and yourself. If one of your customers posts a really good photo of your service or Centument product, share it with everybody. Also make use of the Reply feature in order to directly respond to specific comments made by someone. Facebook allows for individual and group communication at the same time.
Whenever possible, use videos, especially when you are wanting to showcase a new product. Although pictures are great, and much better than having nothing, it is even more exciting to have a video. It will provide your followers with a lot more information than text and pictures alone can. It is very easy to add a video to a post on Facebook, so there really isn’t any reason why you shouldn’t do it.
Now that you have read through these helpful tips, you are prepared to start marketing on Facebook and really take on your competition. You have the keys you need in order to teach others to be successful. Use everything you have learned from these tips to reach your global audience.